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THE UNLIMITED Magazine is a theme-based iPad quarterly that examines contemporary culture through a techie lens. Designed with features that encourage readers to swipe, push, tilt, listen, watch, and participate in,The UNLIMITED is a complete interactive media source. We bring forward the latest revolutionary inventions from across the globe, as well as the brilliant people behind them. We provide the platform for you to create your own individualized reading/viewing experience. 

Each issue of THE UNLIMITED comes with a carefully chosen topic, which we make sure to dissect to pieces. From wearable tech and cutting-edge artists, to unusual cultural events, and novelties in the music field, THE UNLIMITED is an internationally available format that is innovative in nature and timeless in essence.

Musician profiles

Filtering by Tag: icona pop

I Kill The Pop

The Unlimited Magazine

I don’t care. I love it. 

A proclamation that has rallied the X chromosome to tell boyfriends, parents, bosses, and whoever else sucks to politely bite off. All the while shaking their ass cheeks to the punk-pop melodies of Swedish duo, Icona Pop. With their no f***'s given attitude and enduring guise, Caroline Hjelt and Aino Jawo have earned the household-name fame status.

Effortless cool is a term I would use to characterize the electrifying combination. Each are driven by their own distinct alter egos; Hjelt takes on avant-garde persona of David Bowie which can be seen through her vibrant make up, while Jawo takes on the naughty yet always chic Prince shown with her shaggy layered hairdo. When in tune with their iconic personalities they transform into what they feel are ‘rock stars’, and to us the bad bitches we love to rage to.

"From music to style to just about anything, it's about expressing yourself," says Hjelt. Which basically is the motto for every aspect of their life.

Individuality is key for the twosome. Much like their style, Icona Pop exudes a mixture of punk rock and pop in their music. What stands out most in their music is the volume that keeps us stomping and waving our arms to the beat. Volume is everything for the combo.

“Volume is always the make or break party”

says Hjelt. “It can be a fantastic up tempo song but when you listen to it too low it ruins the song.” 

With their recent rise to fame, the twosome still emits a humble feel. The only difference now being the 20,000 fans screaming along with them to every lyric of their songs. The two formed Icona Pop in 2009 and have since been a force in the music sphere, with their hit song “I Love It” reaching #7 on the Billboard Top 100.

“We are always just living in our Icona Pop World. We hardly notice.”

- Celeste Beckman