Bonheur means happiness in French and these sisters are all about being happy and thankful. We sat down with the girls to talk about their fast track to success, happiness and instagram.
What were you doing before Bonheur ? and how did it all start?
We were both doing something completely different when we started out, but our grandmother was a jeweler so we have kind of had this in our lives forever. Recently we just got to a point in our lives when we were confident enough to branch out on our own and do something that we actually loved, and so we did it.
We grew up in Brooklyn, and our parents moved to Soho in our early teens. Then we spent the last five years in Europe after our dad passed away. Our jewelry line resulted from a Greek trip we had during these five years of traveling. Taken by Greek architecture and culture we wanted to develop a jewelry inspired by our traveling and the different spiritual symbols we saw. In a way whatever we like and inspired by our audience likes.
"..We have too many hobbies as well, but I feel like this is our passion."
The LANA Cuff Image via @chiaraferragni
"Art and architecture are our main inspirations behind everything we do."
In less than two months you are selling three times more than you expected, what was the tipping point ?
It happened almost virtually overnight, like we still can’t believe it honestly. We started with instagram first. We had a few people that were pretty well known following us, and liking our pictures. The people that were following them began liking those pictures and then we began getting a ton of followers. The people who were well known and liking our stuff just kind of pushed us off. We love the celebrities who wear our jewelry. It has developed into something like Chiara Ferragni, Cara Delevigne, Bella Thorne, Cory Kennedy, and now I think that is kind of our target, their fan base.