MEET POP.SEE.CUL DESIGNERS PIA HAKKO AND PELIN YASAR. THEIR PERSONAL, SARCASTIC, AND WITTY APPROACH TO design is just what we love. The Unlimited sat down with the two inspiring women to see what they are up to.
Tell us how pop.see.cul started and when and where?
Pop.see.cul started in London three years ago while we were at college. We decided to start an art and design blog and use it as a visual diary for our work and inspirations. The brand itself authentically emerged two years ago when we decided to do a t-shirt collection that reflected the blog's mood and character.
Who writes the brilliant copy for your line ? Our moods seem to have a secret way of working simultaneously (which is great for bitter comments on days we feel blue, which then gets placed on shirts) and synchronicity keeps us on the same page.
What inspires you to create? Everything from little conversations we hear from strangers to philosophical quotes. Movies, music, TV shows, books, magazines.
Where would you like to be in 5 years? First and foremost, mentally happy and still as passionate as we are now—if not more— about our work. It would also be ideal if we were physically in between London, New York and Istanbul, with pop.see.cul shops in each city. As an ongoing way of expanding the company, we constantly add new products each season and aim for the brand to get bigger and bigger.
If you had a pick a city that fits your brands the most which would it be and why ? London! Because it is Pop.see.cul’s birthplace and just like the brand, it’s exciting, sarcastic, clever and ageless.
I love your FOREVER IS A PLACE line, something about the text you use makes my feels its very personal who do you design for? Oh, anyone and everyone! Ex-boyfriends, current boyfriends, enemies (not that we have any!), friends that just get you, parents, strangers… For every collection we aim to create a story and a personality to go along with it. For our latest "Forever is a Place" collection, we got inspired by the emotional connection between cities and people. How cities affect us, how they make us feel at home.
Tell us a secret ? We’re both pretty good with harmless lies.
Whats on your playlist this spring ?
(You can check all our favorite music on our blog under “Music for the Week”)